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Get Your ICP, GTM Strategy & Playbooks Today!

We use your inputs + AI to produce:

  • A detailed ICP document
  • A detailed GTM Strategy
  • Channel Playbooks + Templates (Social, Email, Content, Paid Ads, SEO, SDR, AE)

Start Now for Only $199

One-time payment. Tailored to your business. Built using your data + AI.

ICP & GTM Strategy Lab-2

Get Your ICP & GTM Strategy (without the guesswork)

If you’re running campaigns but growth still feels inconsistent, it’s usually not a tactics problem—it’s an ICP + sequencing problem.

This experience gives you a single source of truth for:

  • Who you should target (ICP)
  • Why they buy (pain, triggers, outcomes)
  • How you win (positioning + proof)
  • What to run (channel Playbooks you can execute immediately)
ideal-customer
fails

Why Most GTM Fails (And How This Fixes It)

Most teams jump straight into execution—posting, emailing, outbounding, running ads—before they’ve documented:

  • A clear, testable ICP
  • A repeatable GTM motion
  • Playbooks tied to the ICP (not generic “best practices”)

The result: scattered activity, inconsistent pipeline, wasted spend, and constant “What should we do next?”

This fixes it by building the foundation first—then turning it into ready-to-run Playbooks.

What You Get For $199

Detailed ICP Document (Built from Your Data + AI)

Includes:

  • ICP (Ideal Customer Profile) and how to prioritize
  • Firmographics + Technographics 
  • Buyer Roles 
  • Pains & Challenges
  • Buying Triggers + Objections
  • Value Proposition
  • Key Metrics & Success Indicators
  • Go-to-Market Approach

Detailed GTM Strategy (Aligned to the ICP)

Includes:

  • Target Customer (ICP)
  • Position & Value Props
  • Market Opportunity
  • Pricing & Packaging
  • Routes-to-Market & Sales Motion
  • Demand Generation Plan
  • Customer Journey
  • Competitive Strategy
  • Launch Plan
  • Metrics & Governance

Detailed Execution Playbooks with Templates (Tailored to Your ICP + GTM)

Includes:

You’ll receive detailed Playbooks that are structured so you can execute immediately, with 10 Templates each for:

  • Social - 10 Templates
  • Email - 10 Templates
  • Content - 10 Templates
  • Paid Ads - 10 Templates
  • SEO, AEO & GEO - 10 Templates
  • SDR - 10 Templates
  • AE - 10 Templates

How It Works

Step 1: Sign Up & Login
You’ll answer questions about your product, customers, and goals.

Step 2: Generate Your ICP & GTM Strategy
We clarify your ICP, validate assumptions, and choose your GTM motion + sequencing.

Step 3: Receive your deliverables
You get a complete ICP document, GTM strategy, and channel Playbooks with Templates, built using your inputs and AI, ready to run.

how-it-works
benefits

Who Benefits Most

  • Startups that need focus and traction
  • SMEs that want scalable, repeatable growth
  • Enterprises that need alignment across markets, segments, and teams

Key Benefits at a Glance

Clarity

Know exactly who you serve and how you win

Focus

Stop chasing every channel; double down on what fits your ICP

Speed

AI builds your ICPs, GTM and Playbooks in hours, not months

Alignment

Marketing, Sales and Leadership  use the same strategy and language

Repeatability

Documented Playbooks with Templates, create consistent, scalable growth

FAQ's

Ready to Stop Guessing & Start a Repeatable GTM?

Get your ICP, GTM Strategy, and execution Playbooks — Tailored to your business using your Data + AI.