We Don’t Just Advise—We Build Your Revenue System and Bet On It
If you’re burning cash on scattered marketing & unpredictable sales, MM plugs in as your mature GTM department—funded through a smart cash + equity structure that protects runway and aligns incentives.
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Who We Partner With
We partner with a small number of founders to drive revenue with a blend of senior go-to-market leadership and sleeves-rolled-up execution across marketing and sales. Instead of a traditional retainer-only model, we work on a hybrid structure that keeps fees efficient and ties our upside to yours. The result is a compounding pipeline, higher show rates, and more closed revenue—without adding unnecessary overhead.
Marketing & Sales Challenges for Startups & SMB
Strategy Whiplash
- Symptoms: ICP keeps shifting, messaging changes every deck, campaigns lack a through-line.
- Impact: Confused buyers, wasted ad spend, low conversion to pipeline.
- Root cause: No shared narrative, no evidence-based prioritization.
“Leads” That Don’t Become Pipeline
- Symptoms: Channels drive MQLs but not SQOs; CAC creeps up; sales distrusts marketing.
- Impact: Forecast misses, board pressure, demoralized teams.
- Root cause: Misaligned scoring/routing, weak intent signals, missing mid-funnel education.
Heroic, Not Repeatable Sales
- Symptoms: One closer carries the quarter; stages are vibes; discovery is inconsistent.
- Impact: Long cycles, discounting, unpredictable revenue.
- Root cause: No standard methodology, unclear exit criteria, thin enablement.
RevOps Chaos
- Symptoms: Dirty CRM, duplicate accounts, broken routing, zero attribution confidence.
- Impact: You can’t see what works; you can’t scale what you can’t see.
- Root cause: No lifecycle definitions, weak data model, automation gaps.
Post-Sale Leakage
- Symptoms: Handoff friction, slow time-to-value, limited expansion motion.
- Impact: Churn and flat NRR.
- Root cause: Onboarding not productized; no success signals tied to plays.
Senior Talent You Can’t Afford Yet
- Symptoms: Need CMO/CRO + RevOps + channel leads—but full-time hiring is slow and expensive.
- Impact: Months lost recruiting; fixed burn before revenue maturity.
- Root cause: Mis-timed hiring curve vs. stage.
Solving Challenges As a Partner, Not a Vendor
Positioning & Narrative That Sticks
We lock your ICP and value prop, then codify a Messaging House used across ads, SDR talk tracks, website, and decks—so every touchpoint compounds.
Pipeline That Starts Qualified
We design a balanced engine (content/SEO, outbound, partners) with offer + proof assets, precise scoring, and mid-funnel education to lift SQOs, not just clicks.
Sales Made Repeatable
Implement a pragmatic methodology (MEDDICC/BANT hybrid), stage exit criteria, discovery scripts, objection handling, and a deal review cadence.
RevOps That Reveals The Truth
We rebuild the data model, lifecycle stages, routing/SLAs, and attribution; then ship a board-ready dashboard.
Land → Adopt → Expand
We productize onboarding, define adoption milestones, and run upsell/cross-sell plays tied to usage signals for predictable NRR.
Hands-On Operators + Fractional Execs
A CMO/CRO sets direction; RevOps and channel specialists execute.
Why Cash + Equity Is The Right Model For This Work
- Protect Runway: Shift part of fees to equity so you can keep cash focused on product and expansion.
- Incentive Alignment: When we share upside, we make choices that improve payback, efficiency, and durability—not vanity metrics.
- Mature GTM from Day One: Plug in a complete, senior go-to-market department on day one—strategy, execution, and RevOps operating immediately, without 3–6 months of recruiting and full-time executive burn.
How We Work: A 5-Step Operating Cadence
Revenue Audit & ICP Calibration
We start by pressure-testing your revenue engine. That includes clarifying your Ideal Customer Profile by segment, firmographic triggers, and buying committee; mapping pains to outcomes; tightening offers; and sharpening positioning and messaging to win real deals, not just clicks.
System Setup
Next we implement the infrastructure for predictable growth: funnel stages and conversion gates, content and enablement assets, outbound and inbound sequences, accurate attribution, and CRM hygiene with definitions your team can trust. Everything is built for measurement and iteration from day one.
Launch
We run coordinated campaigns across the right channels for your ICP, integrating paid, earned, and outbound motions. SDRs qualify and book meetings to a clear rubric so AEs spend time on winnable opportunities. You’ll see early signals quickly: response rates, stage progression, and forecast quality.
Optimization
Using analytics, we refine messaging, offers, and sequencing to lift reply, meeting, and show rates. We close loop-backs between marketing and sales, tune handoffs, remove friction in the buyer journey, and standardise talk tracks and objection handling to raise win rates.
Scale
Once the core motion is working, we expand channels, automate repeatable workflows, and enable the team with playbooks, dashboards, and training. The focus: more quality pipeline at lower CAC, sustained quota attainment, and a growth engine you own.
