Build a Revenue Engine That Works—Without Burning the Runway

We’re the senior marketers and sellers startups call when “hustle” stops scaling. From positioning to pipeline to predictable revenue, Marketing Mavens plugs in as your fractional GTM team to ship outcomes, not slide decks.

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A Smarter Way to Scale B2B Startups & SMB

Marketing Mavens is a performance-driven B2B marketing agency serving growth-focused tech companies across the U.S. and Canada. We specialize in building optimized marketing funnels and sales pipelines for teams that can’t afford—or don’t want—to hire and manage a full in-house sales and marketing team.

We’ve partnered Startups & SMB's in B2B marketing since the early days of digital—and we know what works. Our approach combines strategy, automation, and hands-on execution to deliver one clear outcome: more qualified sales calls.

We don't just create campaigns - we build systems that deliver measurable pipeline growth.

Common Challenges Startups & SMB's Face

Growing companies hit the same walls:

Unclear positioning & ICP: “Who exactly are we for?” changes weekly, so campaigns miss.
Leads that don’t convert: Channels bring clicks, not qualified pipeline; CAC keeps rising.
Ad hoc sales motion: Reps do hero work, not repeatable process; forecasting is guesswork.
RevOps chaos: Disconnected tools, messy CRM, no attribution; you can’t see what’s working.
Content gaps: Sporadic posts instead of a narrative that educates, nurtures, and closes.
Pricing & packaging drift: Plans don’t reflect value; discounts train buyers to wait.
Post-sale leakage: Onboarding, handoff, and expansion aren’t systematized—churn creeps in.

How Marketing Mavens Helps

We install the foundations and flywheels that compound:

Positioning & Messaging: Nail ICP, value props, and proof so every touchpoint resonates.
GTM Strategy: Choose and sequence the right motions (PLG, SLG, ABM) for your stage.
Demand & Acquisition: SEO, content, paid, partnerships, and outbound—prioritized by ROI.
Sales Architecture: Qualification, discovery, MEDDICC/BANT, talk tracks, and enablement.
RevOps & Data: Clean CRM, lifecycle definitions, routing/SLAs, attribution, and dashboards.
Lifecycle & Expansion: Onboarding, adoption, upsell/cross-sell plays, and customer marketing.
Experimentation: A/B and holdout testing with clear hypotheses, success criteria, and learnings.